ASHEVILLE, NC – Earth Fare, the authentic specialty organic and natural foods grocery store, proudly announces that it will bring healthier choices to Williamsburg when it opens this summer on Monticello Avenue in Midtown Row, currently being developed by Broad Street Realty. Earth Fare operates 46 stores in ten states, including locations in Roanoke and Fairfax, Virginia.
“We are very excited to welcome Earth Fare as one our anchor tenants to our new Midtown Row Community in Williamsburg,” said Michael Jacoby, CEO of Broad Street Realty, LLC. “We fully support Earth Fare’s healthy food philosophy and focus on a healthy community.”


Earth Fare has established itself as a leader in the healthy foods grocery industry for more than 40 years by continually developing innovative programs and campaigns that make it easier for shoppers to take back control of their health through their food choices. Since its founding in 1975, Earth Fare has maintained a unique Food Philosophy that informs every product offered in the store. This Food Philosophy is exemplified by a rigorous set of Quality Standards, which ensures that all products sold are free of high fructose corn syrup, artificial fats and trans-fats, artificial colors, artificial preservatives, artificial sweeteners, bleached or bromated flour, and are never administered antibiotics or growth hormones. These ingredients and additives are outlined on Earth Fare’s pioneering Boot List.  Furthering this commitment to helping shoppers live healthier, happier, longer lives, Earth Fare last year offered to share its Boot List with any grocer interested in making the same commitment to transparency to its shoppers.


In addition, Earth Fare’s 750+ private brand products are all sourced using only non-GMO ingredients, and new products are being added to the shelves each day. This year, Earth Fare launched The Clean Plate, a quarterly in-store magazine that provides shoppers with scientifically backed information about why what we eat matters.


“Americans everywhere deserve a place where they can shop confidently, knowing that every product in their cart is free from harmful additives that we know are not conducive to a healthy lifestyle.” said Earth Fare president and CEO Frank Scorpiniti. “We are very proud to bring our unparalleled commitment to helping our communities live longer, healthier, happier lives to Williamsburg.”


Beyond groceries, the new store will also feature Earth Fare’s Heirloom Juice Bar, which features 100% Certified Organic smoothies and juices, plus coffee drinks and convenient freshly prepared bottles for the person on-the-go. Shoppers will also find a wide variety of organic choices at Williamsburg Kitchen, featuring ready-to-go and prepared foods including the salad bar, hot foods bar, pizza station, sandwich counter, and conveniently packaged meals-on-the-go. Shoppers can enjoy a homemade meal without the work, whether dining in the indoor and outdoor 54-seat café with free Wi-Fi or taking it home.


Learn more about Earth Fare’s fresh approach to improving lives through a healthier lifestyle at



Founded in 1975 in Asheville, North Carolina, Earth Fare is one of the largest natural and organic food retailers in the country, with 46 locations across 10 states in the Southeast, mid-Atlantic and Midwest. Their full-service philosophy incorporates the highest food Quality Standards in the industry with compelling value, friendly and knowledgeable service, and a superior shopping experience. It’s a philosophy that makes it easy to live a healthier lifestyle, every day.

Live Longer with Earth Fare®


About Broad Street Realty

Broad Street Realty is a market-leading national commercial real estate services firm that delivers cost-effective solutions for office, industrial and retail clients. The company has extensive experience in real estate development, finance, strategic consulting, property management, asset management and commercial real estate brokerage. Broad Street Realty has a strong presence and long track record of success and maintains offices in Washington, DC, Maryland, Virginia, and Colorado.

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