ASHEVILLE, NC – Earth Fare, the authentic specialty natural and organic grocery store and full-service supermarket, is excited to show Wilmington residents what thousands of shoppers throughout the Midwest, Southeast, and Mid-Atlantic already know—that the healthy offerings at Earth Fare can help you lead a healthier, happier life.

Earth Fare invites the community to join them for a Grand Opening celebration on Wednesday, November 14 as it open its newest location at 943 Military Cutoff Rd in Renaissance Market shopping center. This will be the 11th Earth Fare location in its home state of North Carolina. The Grand Opening celebration kicks off just before 7 a.m. with a ribbon cutting ceremony featuring a check presentation to NourishNC. The funds will be used to take a hands-on approach to improving the health of children in the community through access to healthy foods by directly supporting programs such as Little Red Wagon and Farmers MarKID.

The ceremony will be followed by an entire day filled with fun for the whole family, including a mystery gift card giveaway valued at up to $1,000 to the first 500 shoppers in line, exciting contests and giveaways, free samples, product demonstrations, music, and more. Sign-up or follow along on Facebook to learn more about opening week festivities and specials.

“At Earth Fare, we are passionate about helping the communities we serve make the connection between clean food and longer, healthier, happier lives,” said Earth Fare president and CEO Frank Scorpiniti. “Since 1975, we’ve been proudly helping customers make healthier food choices easy and enjoyable, and we take great pride in expanding our presence to the Wilmington community.”

Beyond groceries, the 22,700 square-foot store will also feature Earth Fare’s Heirloom Café and Juice Bar. The Heirloom Café features custom-crafted juices and smoothies, plus coffee drinks and custom blends. Shoppers will also find organic choices at the salad bar, hot foods bar, pizza station, sandwich counter, and in conveniently packaged meals-on-the-go. The Café offers delicious options so shoppers can enjoy a homemade meal without the work, whether they are dining in the Café, or taking it home.

Earth Fare made headlines last year when it challenged Americans to take control of their health through their food choices and Live Longer With Earth Fare®. To further that commitment, in January Earth Fare launched its healthy lifestyle magazine, The Clean Plate – a guide to eating Clean and living a healthier, longer life. Page by page, The Clean Plate walks the reader through why the Earth Fare difference matters by examining every category of the store, outlining Earth Fare’s approach to meat and seafood, pantry staples, prepared foods, bakery, specialty, wellness and beauty.

Since 1975, Earth Fare has distinguished itself as a leader in the healthy foods industry by developing a unique Food Philosophy, ensuring that all products sold are free of a variety of unacceptable ingredients, found on Earth Fare’s Boot List. In addition, Earth Fare offers more than 1,000 private brand food products sourced using only non-GMO ingredients, with more added to shelves each day.

Earth Fare is committed to providing healthy food to everyone, everywhere, and that means offering the cleanest, healthiest assortment at an incredible value. Daily Meal Deals mean that a family of four can enjoy a healthy meal together every day of the week for less than ten dollars. The brand also boasts a line of value-priced, all-natural cleaning products, wellness supplements, and knowledgeable store staff to help provide solutions to barriers to eating and living clean.

Learn more about Earth Fare’s fresh approach to improving lives through a healthier lifestyle at


Founded in 1975 in Asheville, North Carolina, Earth Fare is one of the largest natural and organic food retailers in the country, with more than 40 locations across 10 states in the Southeast, mid-Atlantic, and Midwest. Their full-service philosophy incorporates the highest food Quality Standards in the industry with compelling value, friendly and knowledgeable service, and superior shopping experience. It’s a philosophy that makes it easy to live a healthier lifestyle, every day.

Live Longer With Earth Fare.®