There are a few times in our lives when we really stop to think about what we are putting into our bodies and the nutrients we may need. But, by far, the time we stop to think about this most is during pregnancy and the first years of motherhood.

The nutritional needs of mothers-to-be are different – so different, in fact, that there was a time not so long ago when women required a prescription from their doctors for prenatal vitamins. While food and diet should always be the primary source of vitamins and nutrients, some can be hard to consume in the quantity needed during pregnancy, especially folic acid, iron, and calcium.

Prenatal vitamins contain more iron and folic acid than other vitamins because the blood doubles in volume during pregnancy to support the fetus. Iron helps the blood deliver oxygen to the fetus and folic acid prevents spinal cord birth defects.

Like all vitamins and supplements, the source is incredibly important. Beyond purity, getting these vitamins and nutrients in the most natural way is essential for easier digestion and absorption. Rainbow Light® has led the way in developing food-based multivitamins since 1984, when the company launched the world’s first whole food-based vitamin. Over more than 35 years the company has continued to focus on research, science, and innovation, including in the development of a full-range of prenatal vitamins.

Prenatal health is as unique as you are – no needs are exactly the same. With this in mind, Rainbow Light® has focused attention on creating an array of prenatal vitamins to meet the needs of women across the globe, including organic options and vitamins for moms 35 years and older. The company’s efforts are so global, in fact, that the company is a founding member of Vitamin Angels – an organization dedicated to helping at risk infants, children and women get the nutrition they need. Since 1994, Rainbow Light® has donated over 40 million prenatal tablets worldwide and launched the Global Good program in 2016, pledging one percent of all product sales (in the form of multivitamins) to women and children in food-insecure regions around the world.

Looking for a prenatal vitamin but don’t know where to start? Below are some of the best-selling Rainbow Light® Prenatal Vitamins in our stores. And if you’re still having trouble deciding, just ask one of our friendly Wellness Advisors next time you’re in the store.

  • Vibrance™ Prenatal Multivitamin plus Immune Support or Energy Support – this premium line of non-GMO Project Verified multivitamins is specifically formulated with a foundation of organic fruits and vegetables to meet the health needs of millennials. It delivers all of the essential vitamins and nutrients for prenatal health plus vitamin C and zinc in the Immune Support formula or B vitamins and organic greens in the Energy Support formula. It’s also vegetarian and gluten-free.
  • Complete Prenatal System™ Multivitamin – offers complete nutrition for mom and baby, including calcium, vitamins D3, C, and A, as well as a B-vitamin complex to boost energy and reduce stress. Also included is a custom blend of enzymes and probiotics to support gentle digestion, along with a soothing blend of red raspberry, chamomile, and ginger juice to ease the digestive discomfort often associated with pregnancy.* This formula is gluten-free and milk/dairy-free.
  • Prenatal One™ Multivitamin – this easy one-a-day formula contains nourishing vitamins, minerals, superfoods, and botanicals to support nutrition and energy during pregnancy and nursing.* Along with folic acid and iron, it also contains vitamin C, vitamin D2, and a complete B-complex. A unique blend of spirulina, red raspberry and ginger is included to aid in gentle digestion.* It’s also vegan and gluten-free.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.


Rainbow Light® is a leading manufacturer and pioneer of whole food-based vitamins. Each formula is research-backed to deliver optimal health benefits with a customized blend of superfood concentrates, organic, non-GMO spirulina and herbal extracts. Plant enzymes, probiotics, and botanicals are added to enhance digestion and nutrient absorption.

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