We love our pets (or four-legged family members). Whether it’s scouring the internet for the most indestructible tennis ball or diligently testing all of the beds in the pet store – there’s not much we won’t do for our furry friends. And when it comes to picking their food, we certainly spend hours researching the tastiest and healthiest options.

But there’s one thing that often goes unnoticed in conventional pet food – a dirty secret that often misses even the most diligent eyes. The quality of the protein in most pet food is lacking, and more importantly the lives of the farm animals that provide the protein is less than stellar. It’s not exactly the pleasant picture you imagine when choosing a healthy food for your well-loved animal.

The good news is that there is a much better alternative – and it’s one of the many reasons why we love Tender & True™ Pet Nutrition. In 2014, this brand pioneered the way towards humane and sustainably sourced protein in pet food. And even today, Tender & True is the first and only full line dry and wet pet food company with Global Animal Partnership Certified Humanely raised ingredients, plus all formulas containing seafood are Certified Sustainable through the Marine Stewardship Council. What’s better than knowing all animals involved lived a good, healthy life? Not much.

Beyond protein sourcing, there’s a lot more love that goes into creating this pet food. The organic chicken and organic turkey recipes are USDA Certified Organic using the same standards as used in the food we eat. After all, there are a lot strange things our pets would love to eat but pesticides are certainly not one of them! The company also ensures that all meat is always antibiotic-free, offering better health for your pet and even more proof that the farm animals lived a good healthy life free of harmful practices and chemicals. The line also offers several grain-free options, and every formula is free of artificial preservatives, colors, or flavors.

If your pet is a picky eater, don’t worry! We attempted a photoshoot with our favorite four-legged star but unfortunately there was too much eating of the props and too little posing. Seriously, it is picky-eater taste test approved!

You can find Tender & True dry food and wet food for both cats and dogs in your local Earth Fare store. Here’s a sneak peek of the flavors you will find so you can add them to your shopping list:

Organic Chicken & Liver for Dogs (dry and wet). U.S. farm raised and GAP Certified Organic Chicken is the #1 ingredient. A grain-free recipe with 100% balanced nutrition, including added vitamins, minerals, and other trace nutrients. Free of added hormones, preservatives, colors, and flavors.

Organic Turkey & Liver for Dogs (dry and wet). U.S. farm raised and GAP Certified Organic Turkey is the #1 ingredient. A grain-free recipe with 100% balanced nutrition, including added vitamins, minerals, and other trace nutrients. Free of added hormones, preservatives, colors, and flavors.

Ocean Whitefish & Potato for Dogs (dry and wet). MSC Certified Sustainable Seafood. A grain-free recipe with 100% balanced nutrition, including added vitamins, minerals, and other trace nutrients. Free of added hormones, preservatives, colors, and flavors, and contains no corn, wheat or soy.

Chicken & Brown Rice for Dogs (dry and wet). U.S. farm raised and GAP Certified Chicken is the #1 ingredient. Offers 100% balanced nutrition, including added vitamins, minerals, and other trace nutrients. Free of added hormones, preservatives, colors, and flavors, and contains no corn, wheat, or soy.

Turkey & Brown Rice for Dogs (dry and wet). U.S. farm raised and GAP Certified Turkey is the #1 ingredient. Offers 100% balanced nutrition, including added vitamins, minerals, and other trace nutrients. Free of added hormones, preservatives, colors, and flavors, and contains no corn, wheat, or soy.

Organic Chicken & Liver for Cats (dry and wet). U.S. farm raised and GAP Certified Organic Chicken is the #1 ingredient. A grain-free recipe with 100% balanced nutrition, including added vitamins, minerals, and other trace nutrients. Free of added hormones, preservatives, colors, and flavors, and contains no corn, wheat or soy.

Organic Turkey & Liver for Cats (dry and wet). U.S. farm raised and GAP Certified Organic Turkey is the #1 ingredient. A grain-free recipe with 100% balanced nutrition, including added vitamins, minerals, and other trace nutrients. Free of added hormones, preservatives, colors, and flavors, and contains no corn, wheat or soy.

Ocean Whitefish & Potato for Cats (dry and wet). MSC Certified Sustainable Seafood. A grain-free recipe with 100% balanced nutrition, including added vitamins, minerals, and other trace nutrients. Free of added hormones, preservatives, colors, and flavors, and contains no corn, wheat or soy.

Chicken & Brown Rice for Cats (dry and wet). U.S. farm raised and GAP Certified Chicken is the #1 ingredient. Offers 100% balanced nutrition, including added vitamins, minerals, and other trace nutrients. Free of added hormones, preservatives, colors, and flavors, and contains no corn, wheat or soy.

Turkey & Brown Rice for Cats (dry and wet). U.S. farm raised and GAP Certified Turkey is the #1 ingredient. Offers 100% balanced nutrition, including added vitamins, minerals, and other trace nutrients. Free of added hormones, preservatives, colors, and flavors, and contains no corn, wheat or soy.

 


Tender & True™ launched in October of 2014 to provide pet parents with a super-premium pet food that contains only quality ingredients and strives to provide pet food products of the highest quality that are governed by the same high standards consumers prefer for foods they would eat themselves. Tender & True™ knows people seek the USDA organic certification seal on the foods they consume, so they provide the same options for dogs and cats everywhere.

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