Nothing Fishy About Our Seafood


Like all of Earth Fare’s meat, our seafood is free from antibiotics, added hormones, and animal by-products. The color of our fish occurs naturally, so no complicated 14-step science projects are perpetrated to pinken up our salmon! Earth Fare is committed to providing the freshest seafood possible, naturally. No strange hard-to-pronounce additives. No chemicals that might make an otherwise spoiled fish look pretty. Or a light fish weigh heavier. Just fish. Pure and simple.

Why Eat Fish?

More and more research is telling us how important it is to eat fish. Fish is a high quality protein loaded with vitamins and minerals, and it’s often easier to digest than other types of meat. All that is great news, but what’s more important is the oils found in fish, particularly the oils found in “fatty fish” like salmon, trout, mackerel, sardines, and tuna. The oil in these types of fish is the richest source of omega 3 fatty acids available. Omega 3s, researchers say, aid in brain function, cardiovascular health, prenatal and postnatal neurological development, as well as optimal emotional and mental health.

Harvard Scientists Agree

A study done by researchers in Harvard’s School of Public Health determined that eating two servings of fish per week may reduce the likelihood of heart disease related deaths by one-third. An article published in the Journal of American Medical Association added another dimension to these statistics by predicting that if 100,000 people ate salmon twice a week for 70 years, at least 7,000 lives would be saved from heart disease

What About Over Fishing?

A lot has been discussed about over fishing and the effects it has on marine ecosystems. As well should be. Over the course of the past few decades, though, a number of environmental groups have worked to counteract the effects of over fishing. These efforts include promoting sustainable fisheries, finding alternatives to bottom trawling, and publicizing information about the types of fish that should be bought farm-raised and which fish is okay to eat wild-caught. Some seafood that either reproduce in the wild quickly enough to keep up with consumer demand, or they are successfully raised in eco-responsible farms include wild Alaskan Salmon, Mahi-Mahi, Mackerel, Cod, Yellowfin Tuna, Herring, Tilapia, and Halibut.

Earth Fare has been a leader, quietly altering our selection to move away from fish that are not sustainably sourced in our part of the world. We take into account Seafood Watch consumer programs and make every effort to make this information available to our customers. The managers and employees servicing our seafood counters are happy to discuss these topics with customers who might have questions or ideas surrounding the fish industry or the quality of our seafood.

What About Chemical Additives With Big Names… Should We Be Worried?

Unlike conventional grocery stores, Earth Fare’s Food Philosophy prohibits products with artificial chemicals, preservatives, or coloring. This is especially important in our seafood department. Often, fish in conventional stores are treated with the additive sodium tripolyphosphate, or STPP, to make old or less than fresh fish look firmer, brighter, and more appetizing. The additive STPP has been reported to cause certain negative health effects like skin irritation, but the real danger of STPP is that it can make fish look edible when it’s not. And it hits your wallet by making it weigh more than it otherwise would.

Similar to STPP, other chemicals commonly used to make potentially unsafe seafood look safe are the dyes canthaxanthin and astaxanthin. The synthetic version of these chemicals, often used in famed fish to create the pink, orange, or red colors found in the meat of wild fishes, is created in a laboratory with a 14 step synthesis process. This complex process brings astaxanthin manufacturers more than $150 million a year simply because shoppers are more attracted to fish that appears fresh, pink, and healthy. But wouldn’t you like to feel confident that the seafood you’re buying is fresh because it actually IS fresh and not just dyed and dipped? At Earth Fare, have no doubt. It’s Real Food.