Job Title
Community Relations Coordinator
Location
Charlotte, NC (South Park)
Employee Type
Full Time
Manages Others
No
Job Type
Management
Job Description
Are you passionate about health? Do you want to help children? Are you ready to change lives? If so, join Earth Fare and inspire people to get on the journey to health!
Earth Fare is looking for a Community Relations Coordinator for its Charlotte South Park location. This individual must be self-motivated, charismatic, enthusiastic and creative. They must possess strong leadership skills and have a strong understanding of marketing, community relations, public relations and social media. This person must champion the cause to eliminate childhood obesity and GROW the Earth Fare community in their stores and in their respective community.
Duties
Your responsibilities will include, but are not limited to community outreach and education, public speaking, social media and viral marketing, media and public relations, event management, community partnership negotiations, administering donation programs, in- and out-of-store product demonstrations and aggressive guerilla marketing.
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Grow Earth Fare community
- Develop, promote and execute on-site events, tours and other programs
- Organize and execute adolescent health education programs, store tours and cooking classes – Target schools and NPOs
- Engage in social media marketing to include Twitter, Facebook, Digg, blogging and YouTube
- Manage and execute in-store demo programs
- Create monthly event calendar – Update Site Core with events - Promote to customers and relevant community groups
- Maintain store website content through Site Core
- Publicize events through community contacts, publications and online calendars
- Work with Department Managers to ensure team members and customers are informed about upcoming events, demos, etc.
- Manage community programs including donations requests, Friend of Earth Fare, Community Room and Community Boards
- Grow email list
- Blanket relevant communities with marketing collateral
- Identify and develop community partnerships
- Critically analyze all opportunities with an eye on ROI
- Develop and maintain rolodex of media contacts
- Email press releases and follow-up – get coverage for events
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Champion the Earth Fare Customer Service Program
Requirements
• Experience in journalism, public/community relations, social media marketing and/or event planning
• Strong communicator, collaborator and team player
• Strong writing and presentation skills: sample is required (get creative – send video or writing – no limitations)
• Experience with web video and pictures
• Strong understanding and passion to work in Web 2.0 space- Understanding of social media tools including Twitter, Flickr, Facebook, Blogging,YouTube, social bookmarking and tagging
• Demonstrated success in developing and implementing effective marketing campaigns in support of business goals and objectives – portfolio required
• Results oriented
• Strategic thinker with analytical skills
• Experience with Word, Excel and PowerPoint
• Availability to work weekends
• Passion for healthy lifestyle, organic and natural foods
How To Apply
careers@earthfare.com